Topshop Company Profile Essay - 6285 Words

Introduction Topshop is a one-stop shop for fashion conscious women. It is an innovative, British brand offering a wide product range, that is trend driven at an affordable price. With a target audience of women aged 15 to 30, particularly focusing on students, offering a 10% discount to all students who shop at Topshop. Topshop are known for their fast fashion, selling trend based pieces at an affordable price, capitalizing on being British and selling the ideology of the British it girl who is unique, stylish and out there. Selling clothing, footwear, jewelry, bags, accessories and make up all under one roof they are seen as more of a lifestyle brand that just a fashion retailer. Topshop’s mission statement sums this up soundly†¦show more content†¦In the US Arcadia has kept ownership of the brand and has opened four flagship stores in four different cities. But they originally were stocked in Barney’s Department stores in 2007 when the first Kate Moss line was released. Now they are stocked exclusively in Nordstrom department stores, with even exclusive products designed specifically for Nordstrom stores. Their online store however is probably their biggest form of international operations, with over 500,000 site views per day (Bloom Social Business) and accounting for 22% increase in sales in 2012, when the in store sales had fallen. Topshop ships to over 100 countries and the site can translate to three different languages. Shipping costs are a flat rate of 4 pounds to the UK, and 9 pounds when delivering internationally. Topshop also has released dedicated sites to certain countries, like the US (us.topshop.com) and Singapore (sg.topshop.com), where the price of clothing is in the countries dollar. Strategic Direction Topshop has multiple strategies in keeping ahead of their competition. They fundamentally believe that what sets them apart from their competitors is the fact that they are not just selling a product but they are selling an experience (Justin Cooke). You can see this notionShow MoreRelatedtopshop marketing plan1483 Words   |  6 Pageswangyt_1002@hotmail.com    TOPSHOP Marketing Plan Prepared:  [25 Dec 2013] Table of Contents 1 Marketing Plan Summary [Please complete this page last] [The marketing plan summary is a snapshot of your more detailed answers from your marketing plan. It should be easy to read and simple to follow.  ] Introduction of Topshop Business name:  Topshop Corporation Business structure:  Topshop Corporation is ownedRead MoreThe Growth Of Electric Shopping1068 Words   |  5 Pagesglobalisation market. 3. Company Profile of both organisations Topshop (Figure12, Topshop Logo and retail store) Topshop is a famous high street clothing retailer in the UK which belongs to the Arcadia Group that founded in 1964 as a fashion brand within the Sheffield branch of the Peter Robinson Ltd chain initially until 1970s. It had become a stand-alone store, and settled its flagship store on 214 Oxford Street in 1994. (Arcadiagroup.co.uk, 2016) There are more than 300 alone Topshop stores in theRead MoreUnit 12 D11273 Words   |  6 Pagesetc. Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK, do shipments to more than 100 countries and has their eclectic British style is known all over the world. Over the years they have built a strong bond with industry insiders and in 2002 they joined forces with NEWGEN, a scheme which allowed them to foster new design talent and provide a global platform for the scene’s brightest new stars. Topshop also theRead MoreTaking a Look at the Primark Profile1332 Words   |  5 PagesPRIMARK PROFILE Primark is an Irish clothing retailer, operating in Australia, Belgium, Germany, Ireland (38 stores branded as Penny’s), Portugal, Spain, the Netherland and the U.K. The companys main base of operation is in Dublin and they are a supplementary of British food processing company ABF. Primark is first opened in June 1969 in Mary Street (Dublin). It became appreciable that more stores are needed and another four were added to the chain. Further extensionand success in Ireland commandRead MoreThe Organization Of Topshop And Successful Company2593 Words   |  11 PagesMarketing Report Topshop 2014 EC1400614 Contents Page Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 Micro Environment...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....4 Macro Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5/6/7 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8/9/10 The Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...11/12 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 Introduction The following report will be focusing on the organisation of Topshop – a well-knownRead MoreTopshop Marketing Plan5356 Words   |  22 PagesMarketing Plan Executive summary This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolioRead MoreUsing Social Networking Websites for Social Media Marketing in Fashion Industry1475 Words   |  6 Pagesin the fashion industry is a marketing style which allows brand to connect with their target audience through online outlets such as Facebook, Youtube, Blogger, Twitter,etc. The number of fashion insiders accepting social media has skyrocketed. Companies get to capture a larger target audience by becoming a part of the social media network. Since internet has become such an inexpensive and easily accessible tool, it has become an ideal platform to gain the loyalty and build consumer trust. It isRead MoreTopshop Case Study2631 Words   |  11 Pagesstudy focuses on the aspects of Top Shop and their business. Topshop is a UK leading Fashion retailer. Topshop started in 1964 in the basement of Peter Robinson, a department store in the North of England. It is part of the long standing retail force of the Arcadia Group which includes Burton, Dorothy Perkins, Miss Selfridge and Wallis. Topshop has over 300 stores across the UK and over 100 in international territories. In 1965 Topshop was given the basement of the largest Peter Robinson store rightRead MoreThe Achievement Of The Corporate Goals A Business Essay1991 Words   |  8 Pagesit means new items are always in store which allows regular shoppers can find new stock each time they visit meaning no customer will be disappointed because they will always find something new. They keep a tight vertical integration meaning the company is involved in the whole fashion cycle: Design, Production, Logistics, Sales. Staff will help in store with the rapid transformation which creates customer satisfaction because they keep a tight organisational structure allowing rapid transformationRead MoreCritical Evaluation of Topshop Corporate Weblog as E-Business Value Creation Tool2857 Words   |  12 Pagesmain sequential stages of the customer life cycle: acquisition, retention and extension (Chaffey, 2009). The first stage of customer relationship management for an organisation utilising the blogging tool for marketing purposes is therefore to profile the customer they intend to relate to. Figure 2 illustrates the stages of the customer life cycle, a proposition to bear in mind throughout the marketing process, as it is generally considered that retaining 5 per cent of customers can boost profitability